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Low Cost Marketing Ideas for Your Small Business

Posted on by cvargas

One of the most-asked questions from small business owners is this: How do I market my business without spending a fortune? Thankfully, there are lots of potential customers out there for you, you just have to know how to find them. Here are a few tips for getting the word out about what you offer without breaking the bank:

  • Word-of-Mouth advertising is free! Just ask your customers if they are happy with the service that you provided and ask them to let their friends, family, and co-workers know about your business, and the word may start to spread.
  • Leverage Social Media – depending on the type of business you have, you can consider using many social media platforms, including Facebook, Twitter, Instagram, Pinterest, and more.
  • There are many local events going on in the Greater Boston area all year round. Ask to be an event sponsor or volunteer to help out in order to both aid the community and gain exposure for your business.
  • Running a contest could encourage your current clients to spread the word about your business – just make sure to spread the word both in person and on your Social Media.
  • Ask for reviews on Google and Yelp. If a customer is satisfied with your business, let them know that it would be a huge help to you if they would post a review of your business on websites like Yelp and Google. After all, those sites are a major influence on potential customers!
  • Leverage your friends, family, coworkers, really anyone that you have met in the past, typically referred to as your top 100, or executive 200, I call it working your Dunbar’s 150, leave a message below and I can share with you more details.

Here’s another tip on how to save your small business some money: talk to a Vargas and Vargas Insurance agent about your Massachusetts small business insurance. We can get you the insurance coverage you need while making sure that you get the discounts you deserve – so call 617-298-0655 today for your free quote.

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How Much Life Insurance Do You Need?

Posted on by cvargas

It’s easy to talk about home insurance and car insurance, but life insurance can sometimes be a touchy subject. No one wants to think about what would happen if and when they die, but the insurance coverage that you can get from a Massachusetts life insurance policy is a vital part of ensuring that your loved ones are protected.

When calculating your life insurance needs, there are several factors to consider. Often, people will make sure that there is enough coverage for funeral and end-of-life expenses. In addition, you should consider including coverage to make up for your income, as well as other services you provide for the outcome (including childcare). You may also want to include extra benefits to cover college expenses for children, or for an end-of-life gift to your favorite charity.

It is also important to remember to update your life insurance policy as your needs change. Often, an annual life insurance review is enough to ensure that you are always prepared. If it’s been a while since you talked to your agent about your life insurance, you may want to call for a quick chat about what has changed in your life.

If you want your life insurance policy evaluated by a Massachusetts life insurance professional, just call Vargas and Vargas Insurance Agency at 617-298-0655. We can assess your needs and make sure that your policy will cover your loved ones in your worst-case scenario. We can also help you understand the difference between term life insurance and whole life insurance, and in which scenarios each of these policies is useful. Don’t put off talking about your life insurance needs – call us today.

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I’m In Love With Many Things…

Posted on by cvargas

“Live as if you were to die tomorrow. Learn as if you were to live forever.”
-Mahatma Gandhi

Thank you to everyone who showed their love by replying to last week’s message!

Your feedback and responses have been incredible, AND I am so looking forward to having coffee with you and will reach out to everyone else by the end of this week to schedule a time for us to meet.

I’m glad last week’s emails resonated with so many people!

I am a man in love. I’m in love with many things, and a few people. And I’m also in love with learning – it’s what makes my ‘business-me’ work well.

I’m drinking a Starbucks “Clover Pressed” Panama Carmen Estate Reserve Blend at our local Starbucks shop (I find that I sometimes work better here than at home or the office, it helps me to pause and people watch). What’s in your cup?

I asked in last week’s message, “How are you feeling about your year so far?” I am feeling pretty good about my year… the summer is here, which in my book has always meant that the workload scales back a notch or two and Kathy and I get outdoors more than ever, and all of the meet and greet family and friend events are starting, of which I try to not miss any.

Lately, I’m learning from people who push beyond average. The time for average is over. I am learning from people who live simply but with impact. I’m learning how clarity and the value of integrating your life around the alignment of your mission, your goals, and the targets related to those two points matters a lot more than which social network you use.

We are wasting so much energy in turbulence instead of in forward motion. We are drowning ourselves in distraction (Trump, Russia, impeachment, etc.) and are avoiding facing the work that we must do. We’re still chasing the shiny and new when what we need most are the basics. We are seeking every possible opportunity to lie to ourselves, coddle ourselves, or make excuses.

There are plenty of employees and passive people roaming the planet that are just waiting for “the man” to ruin their lives more so that they will have something new to complain about. But you’re an owner/entrepreneur. Even if you’re an ‘employeepreneur,’ your belief is that you own your choices affect your own your life, and you aim to own your future.

We strive to build our capabilities through learning and executing on that knowledge so that we can be of better service to the people we have the opportunity to serve.

What’s right for you? Even if you’re not sure, I know this: learning is a part of the menu, and it must be. Every day.

Since starting down the path of helping others, I’ve learned that it’s important to be relationship-minded. I’ve learned that, like with all industries, there are good and bad examples. I’ve learned that my concept that “we are all salespeople” is absolutely true in marketing. And I have learned that many self-employed/entrepreneurs are happy to “just be,” rather than growing their knowledge or brand.

Right now I am reading two books, my summer enjoyment reading is Winter of the World by Ken Follet and to stay sharp and continue learning, Fanatical Prospecting by Jeb Blount.

That’s all I have for today. I’m finding myself drawn to people seeking the next level. Those who are making excuses or who feel they’ve already figured it all out aren’t that interesting to me. I’m sure they’re nice people, but I’ve only got 50 years left on this planet (if I’m very lucky) and I’d rather spend it with people who care.

And thus, I end where I began – What you learn matters. Do you agree?

What are you learning?

Carlos

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Tips for Buying Your First Condo

Posted on by cvargas

Condominiums are one of the best-kept secrets of the real estate world. When looking for a new home, some people still only consider buying a house or renting an apartment, without realizing that purchasing a condo may be the perfect balance between the two – allowing you to have the ‘best of both worlds.’ If you’re in the market for a condo in Boston, check out these buying tips:

  • Hire a professional Real Estate Agent to help you with your search. If you need a referral, please let us know so that we can connect you to a top-notch agent in the area.
  • When you’re looking for a unit, make sure that you consider resale value. More bedrooms and bathrooms, scenic views, and better school districts are just a few of the features that will make your condo more appealing the next time you look to move.
  • Consider the amenities offered at each condominium you tour. Does the complex have a gym? Laundry facilities? Rentable event space? These are all important things to think about when making your decision.
  • Before you make a final decision, make sure that you are clear on the extra fees associated with the unit you choose. Condos often have monthly maintenance fees, and some will charge property taxes separately.

Once you’ve found your perfect Boston condominium, make sure that you call Vargas and Vargas Insurance Agency at 617-298-0655 to get a quote on Condo Insurance. This policy is tailored specifically for the needs of a condo owner, and will cover your personal belongings, your unit, and anything else not covered in your association’s master policy. For more information, or if you have any questions, simply call our office and speak to an agent!

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The ‘ABC’s of Boating Safety

Posted on by cvargas

Summer is finally here, and that can only mean one thing – it’s the perfect time to take your boat out and enjoy the water. So, grab a friend or family member and hit the deck! But first, make sure that you brush up on your boating safety with these quick ‘ABC’s of Boating Safety:

  • A – Avoid Alcohol: It is important that the person operating the boat is not impaired. Leave your alcohol ashore, especially since the effects of alcohol are exaggerated by sun exposure.
  • B – Be Prepared: You should always do two things to prepare for a boating trip in case of an emergency – make sure that someone on land knows your plans, and communicate your emergency plan to everyone on board.
  • C – Common Sense is Key: When you’re boating, make sure that you listen to your gut instincts. Don’t overload the boat with passengers (or gear), cut your trip short if you start to sense that a storm is brewing, and always carry the right safety equipment when you go out on the water.

Make sure that you share these safety tips with your friends and family as you prepare to take a trip out onto the water. And remember, if you want to talk to an insurance professional about the best way to protect your watercraft, call Vargas and Vargas Insurance Agency at 617-298-0655, text 617-409-0329, or email us. We can get you a quick and hassle-free quote for Massachusetts boat insurance so that you can spend less time on the phone and more time out on the water!

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Life Insurance: Term vs. Permanent

Posted on by agentinsure

 

When people are alone, they don’t even think about life insurance, but as soon as there is a loved one, family, or a partner, then the idea begins to make a lot more sense.

The first reaction is often the most common; to take out a term life policy. This plan is the most basic form of life insurance, providing coverage for a set period once the customer has been approved. However, even though these plans can go for as long as 30 years, at the end of that period, they end with nothing left for the customer. Then the person either needs to take out a far more expensive plan due to age or walk away, according to Vargas & Vargas Insurance.

With permanent life insurance the customer gets a double benefit. First, there is the primary interest, coverage that provides a financial safety net for loved ones if something happens to the customer. Second, a permanent life insurance plan doesn’t expire or end as long as the customer wants to maintain it. Finally, there is a savings component where some of the money paid into the plan as a premium goes into a savings account. The customer can then access this account in later years or ensure it goes to a partner or beneficiary, providing ready cash at a time when income is limited in the future. Granted, the permanent life insurance approach costs more due to the increased benefits, but the customer retains more of the value overall.

To find out more about how life insurance works, the experts at Vargas & Vargas Insurance can help those in Dorchester, MA with questions or concerns. We have handled multiple policies over the years and are up to date on all the latest aspects of life insurance plans available.

 

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Weight Loss Tips for Your Bikini Body

Posted on by cvargas

Bathing suit season is here once again. If you’re getting ready to hit the beach or go out on your boat, you may be thinking about how to lose those extra pesky couple of pounds that you gained over the winter. When it comes down to it, weight loss is all about calories: burn more calories than you consume, and you will lose weight. However, this is sometimes easier said than done. Here are a few tips that will help you consume less calories (and burn more):

  • Cut out drink calories: You may be surprised how much juice, soda, and alcohol calories add up! Drinking low-calorie beverages like water, tea, and black coffee is a great start to any diet.
  • Portion control: Instead of giving yourself a giant serving, use a smaller plate to cut back on the size of your meals. Tell yourself that you can always go back for seconds, but odds are you won’t need to.
  • Increase your protein intake: Protein makes you feel fuller longer and boosts your metabolism. Chicken, eggs, avocado, and almonds (among other foods) are great sources of protein.
  • Take the stairs: In addition to eating less, take even small opportunities to burn a few extra calories. Take the stairs, park in the back of the lot, or take a short walk during your lunch break.

If you’re planning on heading out on your boat or watercraft this summer to show off your swimsuit body, first call Vargas and Vargas Insurance Agency at 617-298-0655. We can help you with your boat insurance needs, and much more! And remember, stay safe while you’re out on the water!

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Where Are You Now? A Half-Year Check-In On Your 2017 Goals

Posted on by cvargas

 

“Vision is a destination – a fixed point to which we focus all effort. Strategy is a route – an adaptable path to get us where we want to go.” -Simon Sinek

Can you believe that the midpoint of 2017 is almost upon us? If you look back on the first half of this year, did you get done what you wanted to accomplish? How many of your goals are you hitting or have you abandoned? How are you feeling about your year so far? Pull up a chair and a mug of something warm and let’s talk about it. I’ve sitting outside enjoying a delicious organic coffee from my friends at Plate Restaurant and one of their “chubbs” What are YOU drinking? Leave a message below and let me know.

Deliberate Living
When I looked at my business over 13 years ago, I came to a realization: I wasn’t really working as tightly to my plan as I had wanted. And as you know, I do a yearly goal alignment exercise at the beginning of the year and now I have started also looking mid-year at my progress with my goals.

We all get flustered – something fails, we end up feeling like we can’t make it all work, or we set our goals so high or they are so varied that we can’t possibly hit them. Have you heard that expression “You can’t be a servant to two masters?” I’ve been thinking a lot about that. I want to give you a quick run-through of how I’m handling this and what I’m doing to make 2017 my strongest year ever.

Remember my email message last December that said this on setting goals:

Make them “SMART.” This is an acronym, as you probably know, and it is interpreted in various ways by different teachers. When I refer to SMART goals, I mean goals that meet five criteria. They must be:

  • Specific—your goals must identify exactly what you want to accomplish in as much specificity as you can muster.
    • Bad: Write a book.
    • Good: Write a book proposal for The Life Plan Manifesto.
  • Measurable—as the old adage says, “you can’t manage what you can’t measure.” If possible, try to quantify the result. You want to know absolutely, positively whether or not you hit the goal.
    • Bad: “Earn more this year than last.”
    • Good: “Earn $5,000 more this year than last.”
  • Actionable—every goal should start with an action verb (e.g., “quit,” “run,” “finish,” “eliminate,” etc.) rather than a to-be verb (e.g., “am,” “be,” “have,” etc.)
    • Bad: Be more consistent in blogging.
    • Good: Write two blog posts per week.
  • Realistic—you have to be careful here. A real goal should stretch you, but you have to add a dose of common sense. I go right up to the edge of my comfort zone and then step over it. (If I am not out of my comfort zone, I’m not thinking big enough.)
    • Bad: Qualify for the PGA Tour.
    • Good: Lower my golf handicap by four strokes.
  • Time-bound—every goal needs a date associated with it. When do you plan to deliver on that goal? It could be by year-end (December 31), or it could be more near-term (September 30). A goal without a date is just a dream. Make sure that every goal ends with a ‘by when’ date.
    • Bad: Lose 20 pounds.
    • Good: Lose 20 pounds by December 31st.

Reevaluate your own goals for 2017
If I were thinking through the categories of how I’d change my goals for 2017, this is what I would all myself:

  1. Where am I now?
  2. Where do I want to be?
  3. What do I think is missing/needs improvement?
  4. What do I already know?
  5. How can I reach my goal?
  6. What needs to be in place to stay consistent?

I hope that these questions are helpful. Work through them and you’ll see that it helps in lots of ways. Use it however you see fit. It’s how I’m starting my mid-year goal review exercises to prepare for the remainder of 2017.

I’m looking forward to living deliberately from my plan, and my plan involves serving you to the best of my ability. Help me stay accountable? Please help me understand how best to serve you – please leave a comment below.

And know that you are loved.

Hope to see you around the neighborhood!

C

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Preparing to Sell Your Home

Posted on by cvargas

If you’re thinking of leaving the Boston area, or if you’re just upgrading to a new home, you need to get your home ready for market. With the help of a top notch real estate professional, you can have your home ready to show off to potential buyers in no time. To start preparing a little early, use the following Realtor-approved tips:

  • Curb appeal is crucial – make sure that your lawn is manicured, and touch up paint if necessary. Outdoor furniture and windows should be clean, and shrubbery and flowers should be pruned.
  • You want to make sure that your home feels spacious, so put away clutter. If you’re planning on moving, you can start packing away anything that you won’t need in the near future so that your home feels roomier.
  • Are there any repairs that will need to be done before your home sells? Get a start on those now – some sellers won’t like the idea of buying a home that needs repairs. For an idea of what needs to be done, ask for the help of a licensed home inspector.
  • When buyers tour your home, they will need to be able to envision living there. Help this process by depersonalizing the space – remove family photos, toys, and pet items from view.

And remember, when you do sell your home, talk to your Vargas and Vargas Insurance agent about how to cancel or transfer your existing Massachusetts home insurance policy. We are happy to answer any and all of your questions, and we will work hard to make the home insurance process as easy as possible for you and your family.

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Do I Have to File a Claim?

Posted on by cvargas

FAQ: Do I Have to File a Claim?

We’ve all been there – you have a very minor issue with your home or car, and you think “I can handle this on my own… Do I have to tell my insurance company?” While it’s true that the answer depends on many factors (including your insurance provider and the terms of your coverage) here are some thoughts that can help you navigate this confusing situation:

Check your policy conditions –  there may be language within that requires you to submit a claim. If you fail to notify your insurance provider about any occurrence that may result in a claim, you could be in violation of your policy condition, which could result in forfeiture of coverage for the incident in the future. This means that if the situation turns into more of a mess at some point, you may be up a creek without a paddle!

Most people would agree that it’s better to submit a claim from the onset rather than risk the potential of having no help from your insurance provider if the problem gets more complicated.

As you know, Vargas and Vargas Insurance Agency is always available if you need to make a claim on one of your Massachusetts insurance policies. There are many ways to contact us – call 617-298-0655 during office hours, call our 24/7 line at 617-322-5289, text 617-409-0329, or email us. We will always do everything in our power to ensure that you are satisfied with your insurance experience, so let us know if there is anything that we can do for you!

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The Top 3 Summer Insurance Claims

Posted on by cvargas

Here at Vargas and Vargas Insurance Agency, we want to make sure that your valuables stay safe. That’s why we are constantly offering blogs with safety tips for our customers. And if something does go wrong, our top of the line insurance policies will help you get back to normal quickly. If you’re interested, here is a short list of some of the most common insurance claims that we see in the summer time:

  • Car Accidents – Sure, these accidents happen all year round, but in the summer more people are on the road, whether they’re going to enjoy a day at the park or going on a road trip. This increased traffic leads to an increase in auto insurance claims.
  • BBQ Fires – When the weather warms up, so do the grills! Barbequing is a great way to get family and friends together to enjoy the outdoors, but can be a hazard if the proper safety procedures aren’t followed.
  • Burglaries and Break-ins – Summer is a great time to go on vacation. Unfortunately, burglars know this, and that’s why crimes like these are more common in June, July, and August. Prevent a break-in by following these safety tips. You should also check to make sure that your home insurance is ready for a claim – just in case.

For more information on how to avoid claims like the ones listed above, make sure that you check our blogs regularly. And if you’re interested in getting a Massachusetts insurance quote, just call 617-298-0655 to speak to one of our friendly and knowledgeable agents.

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Celebrate Summer at the Neponset RiverFest!

Posted on by cvargas

The general public is invited to the first Annual Neponset RiverFest, on Sat., July 22 from 10am-2pm, at the DCR Neponset II Park, Dorchester alongside the Neponset River.

New parks and bike paths line the shores of the River, along with beautiful natural salt marshes and wetlands that support more than 200 species of birds, fish and other wildlife, all right in the City.

The RiverFest is a free, family-friendly,  public event. 

Come out to celebrate this natural wonder and discover all it has to offer.

  • Try out a kayak or canoe on the Neponset River
  • Explore a tide pool with the New England Aquarium
  • Attend a fishing clinic with Mass Fisheries & Wildlife

  • Take a chance on a new fishing rod & reel
  • Walk/bike the Greenway
  • Play in the spray park
  • Eat yummy food
  • Create art – and more…

Bring a blanket and a picnic, and spend the day! Entrance to the park is on Hilltop St. near Granite Ave.

For more information, please contact Nancy Fyler fyler@neponset.org  |  781-575-0354 x307

Sponsored by the Neponset River Watershed Association, Department of Conservation and Recreation, Beth Israel Deaconess Hospital Milton, Paddle Boston, DOT Smiles, Whole Foods, and the Cedar Grove Civic Association.

Click here for more details

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Monday Motivation June 19, 2017 When You Reach The End Of Your

Posted on by cvargas

I hope you had an amazing Father’s Day weekend!

As always I like to start my week off right with some words of inspiration…

“When you reach the end of your rope, tie a knot in it and hang on.”
-Thomas Jefferson

Whether you are new to or a seasoned professional in sales, there are times in our life where we have done all we can… In those times,
don’t give up
don’t stop,
just hang on and continue pushing….

Consistent action, even if the action is just hanging on, will pay off…

Keep pushing and keep creating the amazing life you know you want and deserve!

We have made many changes at our agency to better help you and your clients when you have an insurance question or need a quote.

You can call us at 617-298-0655
You can now text us at 617-409-0329
Or, for a quick insurance quote, you can email: quotes@vargasinsurance.com

Check out our blog for some advice if you are working with a property that is vacant or unoccupied, read the blog here.

And remember that I work deliberately from my plan, and my plan involves serving you to the best of my ability. Help me stay accountable? And make sure you help me understand how best to serve you. Fair?

Have an awesome week!

And know that you are loved.

Carlos

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The Best Ways to Treat a Sunburn

Posted on by cvargas

Sometimes, no matter how hard you try to practice safe sun, you end up with a sunburn. If that’s the case, here are some tips for you on how you can deal with this annoying and painful issue:

  • As soon as you notice yourself getting burned, go indoors to prevent the issue from getting worse.
  • To help cool off the burned skin, take a cool shower or bath or use a cool compress.
  • You will be more prone to dehydration while you have a sunburn. Make up for this by drinking extra fluids.
  • Soothe skin with a moisturizer that contains aloe. Hydrocortisone cream can also be used if you are in particular discomfort.
  • Swelling and discomfort can also be treated with aspirin or ibuprofen.
  • If your skin begins to blister, avoid the temptation to pop them – they are there to help the body prevent infection. Instead, let them heal naturally and call you physician if symptoms get worse.
  • If you go outside while your sunburn is healing, take extra precaution to protect the more vulnerable burned skin.

Remember, though, that (as the saying goes) an ounce of prevention is worth a pound of cure. While treating a sunburn is possible, it’s better not to get one in the first place – so make sure that you continue to practice safe sun techniques throughout the summer months.

The same is true with your insurance policies: insurance from Vargas and Vargas Insurance Agency will help you prevent mishaps from turning into full-blown disasters. Call 617-298-0655 today to make sure that your insurance portfolio is ready in case you end up needing your coverage in the future.

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American Flag Guidelines, how to handle, honor and dispose of Old Glory

Posted on by cvargas

 

This is the time of year that we show our American pride by waving the American flag, hanging it on our homes, boats, bikes, buildings, and cars. It’s easy to forget, though, the proper way to handle and hang the American flag. But, did you know that there are rules for how to handle, respect, honor and dispose of Old Glory?

Here are the top ones.

Orient it correctly. The field of stars should always be at the top-left corner, whether you are hanging it horizontally or vertically. The view should always be from the outside-in, so you still have the field of stars in the top left corner if it’s horizontal or vertical. It’s important that the flag be flown higher than any other flag if there are others beside it.

Leave the light on. Traditionally the flag has flown outside from sunrise to sunset, but if illuminated properly it can be left out for 24 hours. You might try a solar light that gets dim during the day and brightens at night, or a garden spotlight to keep it illuminated throughout the evening.

Consider the weather. You do not want the flag subjected to harsh elements of rain, wind, or snow, but long as it is made of weather-resistant materials, it should be able to withstand those elements.

 “Life, liberty, the pursuit of happiness –

– whatever America means to you is symbolized by

the stars and stripes, and we should feel

a sense of pride and gratitude every time we

salute Old Glory.”

Retire the flag once it’s worn out. Traditionally, disposing of a flag is done via burning. If you don’t want to do this yourself, however, you can call the local VFW to dispose of it in a respectful way, or even in a ceremony.

Don’t let it touch the ground or anything beneath it. When flying the flag from your vehicle, you want to attach it to your antenna, or to the right side of the fender, or to your window by letting the Flagstaff hang from the right side.

The flag is not to be used for advertising or promotional purposes. For example, putting it on napkins, plates, and boxes. Anything that’s temporary or can be disposed is restricted.

No decorations of any kind. You can use decorative flag banners, for example, but the flag itself should not be used as such.

It’s important that we handle the flag with the respect, dignity, and honor that it deserves. There are extensive guidelines, per the U.S. Flag Code, that provide more information. If you’d like to be an authority on that code, go ahead and read it. In the meantime, I hope to be your insurance experts. Our team and I are always happy to provide Star – Spangled Banner service to you or anyone you know needing an insurance quote or review.

Please feel free to give us a call at 617-298-0655 or email our team at quotes@vargasinsurance.com

 

Carlos

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What Does Commercial Insurance Cover?

Posted on by agentinsure

Unlike car and home insurance, most people are not familiar with what commercial insurance covers. Here at Vargas & Vargas Insurance, serving the greater Dorchester, MA area, we want to take the time to let you know more about what this type of insurance is and what it covers. Here are a few of the things that commercial insurance covers.

Commercial Property

If you own a commercial building, commercial insurance covers this building from damage such as fire, strong winds, and storms. This type of coverage is very similar to home insurance. However, it is for a commercial building and the surrounding property instead.

Commercial Vehicles

Another thing that can be covered under commercial insurance is commercial vehicles. If your business uses cars during the course of your day, those cars and the drivers that use them are insured under a commercial insurance policy. This policy covers car theft, accidents, and injuries that may result from an accident.

Your Commercial Products

The last thing that is covered under a commercial insurance policy are the goods that are stored in the commercial building. These items are insured against things like theft and damage as well. This may include any product you have to sell or items typically found in a building, such as a warehouse equipment or computers, printers, and copy machines.

If you are looking to obtain a new commercial insurance policy or are not happy with your existing one, we can help. Give Vargas & Vargas Insurance a call today. We proudly serve the greater Boston, MA area and are here to answer questions and concerns. Let us help you find the right insurance policy that covers your business needs.

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Keep Your Patio Furniture Looking New

Posted on by cvargas

Has your patio furniture come out of storage for the summer? Being able to sit outside and enjoy the weather is one of the best parts of the summer months, and that is best done on a fabulous patio set. If you have new outdoor furniture, make sure that it looks fresh year after year with these tips:

  • You will probably want to give your furniture a good thorough cleaning when it comes either out of storage or home from the store. Don’t be afraid to rent a high-pressure cleaning tool, as long as your furniture’s cleaning guide says it is ok.
  • A layer of dirt and debris may seem like nothing to worry about, but over time this grime may eat away at your furniture’s finish and make it dull. Cover your patio set when not in use to avoid frequent cleanings, as well as the harsh rays of the sun.
  • Take care of rust as soon as you notice it. Rust will spread if ignored, so use these tips to help with small spots of rust that you see before they have the chance to overtake the set.
  • When the weather gets colder and the season for patio furniture is over, find a warm and dry place to store your set away from the elements.

Want to go the extra mile to protect your patio set? Call Vargas and Vargas Insurance Agency at 617-298-0655 and make sure that your Massachusetts home insurance policy has an adequate amount of coverage for all of your furniture and other belongings.

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Storytelling Is Powerful Tool

Posted on by cvargas

“Storytelling is the most powerful way to put ideas into the world today.”
– Robert McAfee Brown

Humans are born storytellers, and we do not relate to visual communication very well. Storytelling brings to life a scenario and makes an emotional connection, provoking feelings of ecstasy, sorrow, or peace, and captivating an audience. This is exactly what you need when it comes to your marketing strategy.

We all love a good story, especially when it catches our attention and draws us in. Stories have the power to captivate and increase our customer conversions and referrals from our customers. They also make your audience think of you as the local expert in your field, with the help of your satisfied clients.

Every good business has customers that have had such a wonderful experience doing business with us that they rave to their friends and family about their experience. We should capitalize on these satisfied customers to help promote our businesses. In order to best learn from these customers, you must listen to them.

Making sure that you have people, processes, and technology in place to put your customer first is critical. But none of it matters if you don’t activate it the right way. If you don’t act on feedback or show your customer that you and your company cares each and every day, you are missing out on a big opportunity!

#PeterShankman says in his book Zombie Loyalists: Using Great Service to Create Rabid Fans that these are the customers that you should turn into Zombie Loyalists by getting them to share your story.

“You get the customers you want by being beyond awesome to the customers you have,”
-Peter Shankman.

According to Peter, “Zombie Loyalists” are fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing, and advertising without being asked, each and every time they interact with your business. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the same.

So…are your satisfied customers telling your story?

Zombie Loyalists will disappoint you if you are looking for a science fiction horror story about blood-lusting zombies. Instead, this book is for anyone who is in customer service, sales management, and marketing. It will serve as a reminder of what customers – like you and me – deserve from the businesses we patronize.

Your business will see an increase in revenue if you begin taking care of your current clients and giving them an amazing experience every time they have an interaction with you and your company. Let them know your story and ask them to share their experience with their friends and family. Then you will be well on your way to creating your very own army of Zombie Loyalists!

Remember, I’m always here to help you and your clients win. It’s what I LOVE to do.

Go out and use this as a strategy to build your business, and DOMINATE your week!

Carlos

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The Best Business Networking Groups

Posted on by cvargas

If you are a small business owner, a solopreneur or in sales, marketing is an imperative part of what you do. How do you get your name and your business ‘out there?’ One of the best ways to spread the word about what you offer is to be a member of one (or a few) local networking groups. Here are a few examples of groups you could join, along with short descriptions from their websites:

  • Business Networking International (BNI) – “By joining BNI, you’ll increase your exposure to like-minded professionals, gain referrals from a global network and sharpen your networking skills with exclusive member resources.”
  • Boston Business Women – “Boston Business Women aims to provide women with a platform to build connections, support personal and professional growth, and gain the tools and resources needed to succeed in both business and life.”
  • Rotary International – “The collective leadership and expertise of our 1.2 million members helps us tackle some of the world’s biggest challenges, locally and globally. We are united by common values and vision for the future as we sharpen our focus with targeted specific causes that will reach communities most in need.”
  • Kiwanis International – “We are passionate about making a difference. Helping kids grow and succeed is at the heart of everything we do. We believe our neighborhoods and our world are best served when people of all ages and different backgrounds work together to share their time and talents.”
  • Infinite Business Networking – “The mission of Infinite Business Networking is to help grow and nurture each other’s business through word-of-mouth referrals and professional development.”

Here’s one tip, though: if you are interested in joining one of these groups, make sure that you have enough time to dedicate to your membership. Just having the card isn’t enough – you need to be an engaged participant in meetings and activities in order to get the most of the experience. You also need to have a pretty good description of what you do, who your best customer is, and for best results, attend each meeting with a “story” or “drop” some knowledge on the others in the group.

In addition, when joining these types of organizations, it’s important to realize that the relationships that you build and the referral system in place are both two-way streets. It’s not enough nowadays to just give someone your business card. You need to build a relationship. And if you want to gain referrals, you have to expect to give referrals and don’t forget to follow up, follow up, follow up with everyone that you meet!

If you need some advice and guidance on joining a business group or just how to be a better networker, I am available to help.

And if anyone you know is ever in need of a great Boston insurance agent, please tell them to contact us at Vargas and Vargas Insurance Agency. We appreciate your referrals!

Carlos

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Storytelling Is A Powerful Tool

Posted on by cvargas

“Storytelling is the most powerful way to put ideas into the world today.”
– Robert McAfee Brown

Humans are born storytellers, and we do not relate to visual communication very well. Storytelling brings to life a scenario and makes an emotional connection, provoking feelings of ecstasy, sorrow, or peace, and captivating an audience. This is exactly what you need when it comes to your marketing strategy.

We all love a good story, especially when it catches our attention and draws us in. Stories have the power to captivate and increase our customer conversions and referrals from our customers. They also make your audience think of you as the local expert in your field, with the help of your satisfied clients.

Every good business has customers that have had such a wonderful experience doing business with us that they rave to their friends and family about their experience. We should capitalize on these satisfied customers to help promote our businesses. In order to best learn from these customers, you must listen to them.

Making sure that you have people, processes, and technology in place to put your customer first is critical. But none of it matters if you don’t activate it the right way. If you don’t act on feedback or show your customer that you and your company cares each and every day, you are missing out on a big opportunity!

My friend Peter Shankman says in his book Zombie Loyalists: Using Great Service to Create Rabid Fans that these are the customers that you should turn into Zombie Loyalists by getting them to share your story.

“You get the customers you want by being beyond awesome to the customers you have,”
-Peter Shankman.

According to Peter, “Zombie Loyalists” are fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing, and advertising without being asked, each and every time they interact with your business. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the same.

So…, are your satisfied customers telling your story?

Zombie Loyalists will disappoint you if you are looking for a science fiction horror story about blood-lusting zombies. Instead, this book is for anyone who is in customer service, sales management, and marketing. It will serve as a reminder of what customers – like you and me – deserve from the businesses we patronize.

Your business will see an increase in revenue if you begin taking care of your current clients and giving them an amazing experience every time they have an interaction with you and your company. Let them know your story and ask them to share their experience with their friends and family. Then you will be well on your way to creating your very own army of Zombie Loyalists!

Remember, I’m always here to help you and your clients win. It’s what I LOVE to do.

Carlos

Read More

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