Monday Morning Motivation Week of August 19

Last week we discussed strategies to become “the authority” on your topic. Here are a few more strategies to consider.

It’s no surprise that I LOVE starting the week (and everyday) with words of wisdom. Today’s are:

“A lot of times, people don’t know what they want until you show them.”
– Steve Jobs

3. Know Your Audience and Add Real Value

Knowing your audience is the core of the marketing process—without it, you wont know your audience’s pain.

Seek to understand the personal goals, frustrations, and daily struggles of the individuals included in your audience.

What do I mean by being “real”? People think frequently and often, “What’s in it for me?”

 You need to be seen by your clients as something they value and can use. This will aid in making a real connection with them so you can be a reliable resource.

4. Be Consistent

Consistency is a key component to establishing your reputation as an authority and building the trust that comes with the reputation.

5. Engaging With Your Community

Cement your position as an expert in your community by being open and engaging with them.  This doesn’t mean just placing a small sponsor add in an events fundraiser booklet or responding to comments and answering questions.  You need to get out and meet your “tribe” through volunteering at events, community and fundraisers. Additionally, have conversations with them by asking what they need. Most importantly, follow up and through based on your conversations.

6. Build Relationships With Experts and Influencers

Reach out to experts and influencers within your niche and in related niches that target the same audience that is your best customer. These folks are strategic alliances and could be your best referral source.

While it takes time and work to position yourself as an authority in your field, the benefits you receive will be worth the investment.

As the most trusted expert, whether you are a real estate agent, mortgage professional, builder etc., you will be the first choice in the minds when they need to hire someone that provides the services that you offer.  This is because you have not only helped them to know, like and trust you, but you have also clearly demonstrated the expertise that proves you can help them solve their problems or overcome their challenges.

Please review ALL of my Monday Morning Motivation blogs HERE

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Monday Morning Motivation Week of August 12

I LOVE starting the week (really everyday) with words of wisdom.
Todays are: 

“When you speak to everyone, you speak to no one.”
~ Meredith Hill

For the last few weeks, we have been talking about niches and niche marketing.

There are so many choices and options today when people are looking to solve a challenge or problem. 

How do they make that choice?

One way is that they find a trusted expert or authority who has built a relationship with them and has proven their expertise on their topic.

When your community needs someone that offers YOUR products or services, will you be TOP OF MIND and  the authority they turn to for assistance?

Here are some strategies to become “the authority” on your topic:

1. Focus on a niche

Don’t be the proverbial “ jack-of-all-trades and master of none”.  If you want people to see you as an authority, specialize in something.  Pick a niche that narrowly focuses on your ideal Customer. With this level of specialization, you can focus on what they need and/or want. You will be better able to personalize your message to speak directly to your ideal client(s) and connect with them emotionally. This is vital to your success in becoming an authority.

Don’t be afraid to experiment until you find the right niche for your business and community.

 2.  Choose the right channels. 

Once you have chosen your niche, you must also select the right channels to share your knowledge and expertise.  You don’t want to waste your time sharing your knowledge in place where your community is not spending their time.

Do you know if they spend their time on Facebook, Twitter, Instagram, LinkedIn, YouTube, or somewhere else?

Knowing this will increase your engagement with your future clients based on your relevant, focused  content.

Next week, stay tuned for item #3: Adding real value by knowing your audience.

Please review ALL OF MY Monday Morning Motivation blogs. Visit us anytime online for tips and training on how to build your business. Click on the link: https://www.vargasinsurance.com/blog/category/monday-motivation

Monday Morning Motivation Week of August 5

I start each week with words of wisdom, and today’s are:

“Attitude is more important than the past, than education, than money, than circumstances, than what people do or say. It is more important than appearance, giftedness, or skill.”
~ Charles Swindoll

After I gave notice to my “9 to 5” employer, I started working at Prudential with #TheMan as my manager.  Through his teaching, I learned the debit system; but more importantly how to collect, review insurance policies and uncover a new need for life insurance.  I was fairly successful. Though, anyone would have been successful with the training #theMan gave me. 

What’s “fairly successful”? Remember how I quit my “9 to 5” job to join Prudential? Well, I didn’t quit my 9pm to 12am midnight job nor my Saturday and Sunday taxi cab driving job since I didn’t know if I would make it selling life insurance.  But, after a year, I did quit the weekend taxi job. Why? Because I started making more money that both of my parents combined. That’s a quantifiable result right there.

I quickly learned that my “niche” was being present before someone purchased their home. 

You see, I figured out that if I could manage my homeowner insurance clients, there was high probability  that they would buy life insurance to cover their new financial need. I made more money selling life insurance than I did selling home or automobile insurance.

Here’s a book recommendation on how to narrow your niche to increase your responsiveness: 
“Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit” BY Pia Silva

Niche selling gets great results! Without creating a niche, you can sell anything to anyone, but that doesn’t mean you should, right?

If you go to the general marketplace with the ”Hey I can help anyone with anything” speech, you’ve got about as much credibility as someone who says, “Hey I can mow lawns and i’ve got this hair re-growth tonic and I’m also a NASA astrophysicist.

No one takes you seriously when you try to be everything to anyone.
Consider this:

  1. Forget about the “anyone” and the “anything”. 
  2. Pick a “someone” and a “something”.
  3. Find the people with the problem.
  4. Pick one person with one problem and make them one clear promise.

This shifts your beige, general, bland message. Instead of the prospect thinking, “He/she ’s not really talking to me.” to “Hey, this person is talking about people just like me about the sort of problems I’ve got.”

Then, they pay attention and listen. 

Stop being broad, pick a micro-niche for the next 60 days, target it and get better results.

Stay tuned for why I stopped selling life insurance. 

Please review ALL OF MY Monday Morning Motivation blogs. Visit us anytime online for tips and training on how to build your business. Click on the link: https://www.vargasinsurance.com/blog/category/monday-motivation