Vargas & Vargas Insurance

1133 Washington St
Dorchester, MA 02124

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Monday Motivation June 19, 2017 When You Reach The End Of Your

I hope you had an amazing Father’s Day weekend!

As always I like to start my week off right with some words of inspiration…

“When you reach the end of your rope, tie a knot in it and hang on.”
-Thomas Jefferson

Whether you are new to or a seasoned professional in sales, there are times in our life where we have done all we can… In those times,
don’t give up
don’t stop,
just hang on and continue pushing….

Consistent action, even if the action is just hanging on, will pay off…

Keep pushing and keep creating the amazing life you know you want and deserve!

We have made many changes at our agency to better help you and your clients when you have an insurance question or need a quote.

You can call us at 617-298-0655
You can now text us at 617-409-0329
Or, for a quick insurance quote, you can email: quotes@vargasinsurance.com

Check out our blog for some advice if you are working with a property that is vacant or unoccupied, read the blog here.

And remember that I work deliberately from my plan, and my plan involves serving you to the best of my ability. Help me stay accountable? And make sure you help me understand how best to serve you. Fair?

Have an awesome week!

And know that you are loved.

Carlos

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Storytelling Is Powerful Tool

“Storytelling is the most powerful way to put ideas into the world today.”
– Robert McAfee Brown

Humans are born storytellers, and we do not relate to visual communication very well. Storytelling brings to life a scenario and makes an emotional connection, provoking feelings of ecstasy, sorrow, or peace, and captivating an audience. This is exactly what you need when it comes to your marketing strategy.

We all love a good story, especially when it catches our attention and draws us in. Stories have the power to captivate and increase our customer conversions and referrals from our customers. They also make your audience think of you as the local expert in your field, with the help of your satisfied clients.

Every good business has customers that have had such a wonderful experience doing business with us that they rave to their friends and family about their experience. We should capitalize on these satisfied customers to help promote our businesses. In order to best learn from these customers, you must listen to them.

Making sure that you have people, processes, and technology in place to put your customer first is critical. But none of it matters if you don’t activate it the right way. If you don’t act on feedback or show your customer that you and your company cares each and every day, you are missing out on a big opportunity!

#PeterShankman says in his book Zombie Loyalists: Using Great Service to Create Rabid Fans that these are the customers that you should turn into Zombie Loyalists by getting them to share your story.

“You get the customers you want by being beyond awesome to the customers you have,”
-Peter Shankman.

According to Peter, “Zombie Loyalists” are fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing, and advertising without being asked, each and every time they interact with your business. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the same.

So…are your satisfied customers telling your story?

Zombie Loyalists will disappoint you if you are looking for a science fiction horror story about blood-lusting zombies. Instead, this book is for anyone who is in customer service, sales management, and marketing. It will serve as a reminder of what customers – like you and me – deserve from the businesses we patronize.

Your business will see an increase in revenue if you begin taking care of your current clients and giving them an amazing experience every time they have an interaction with you and your company. Let them know your story and ask them to share their experience with their friends and family. Then you will be well on your way to creating your very own army of Zombie Loyalists!

Remember, I’m always here to help you and your clients win. It’s what I LOVE to do.

Go out and use this as a strategy to build your business, and DOMINATE your week!

Carlos

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Storytelling Is A Powerful Tool

“Storytelling is the most powerful way to put ideas into the world today.”
– Robert McAfee Brown

Humans are born storytellers, and we do not relate to visual communication very well. Storytelling brings to life a scenario and makes an emotional connection, provoking feelings of ecstasy, sorrow, or peace, and captivating an audience. This is exactly what you need when it comes to your marketing strategy.

We all love a good story, especially when it catches our attention and draws us in. Stories have the power to captivate and increase our customer conversions and referrals from our customers. They also make your audience think of you as the local expert in your field, with the help of your satisfied clients.

Every good business has customers that have had such a wonderful experience doing business with us that they rave to their friends and family about their experience. We should capitalize on these satisfied customers to help promote our businesses. In order to best learn from these customers, you must listen to them.

Making sure that you have people, processes, and technology in place to put your customer first is critical. But none of it matters if you don’t activate it the right way. If you don’t act on feedback or show your customer that you and your company cares each and every day, you are missing out on a big opportunity!

My friend Peter Shankman says in his book Zombie Loyalists: Using Great Service to Create Rabid Fans that these are the customers that you should turn into Zombie Loyalists by getting them to share your story.

“You get the customers you want by being beyond awesome to the customers you have,”
-Peter Shankman.

According to Peter, “Zombie Loyalists” are fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing, and advertising without being asked, each and every time they interact with your business. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the same.

So…, are your satisfied customers telling your story?

Zombie Loyalists will disappoint you if you are looking for a science fiction horror story about blood-lusting zombies. Instead, this book is for anyone who is in customer service, sales management, and marketing. It will serve as a reminder of what customers – like you and me – deserve from the businesses we patronize.

Your business will see an increase in revenue if you begin taking care of your current clients and giving them an amazing experience every time they have an interaction with you and your company. Let them know your story and ask them to share their experience with their friends and family. Then you will be well on your way to creating your very own army of Zombie Loyalists!

Remember, I’m always here to help you and your clients win. It’s what I LOVE to do.

Carlos

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No one saves us but ourselves.

“No one saves us but ourselves.
No one can and no one may.
We ourselves must walk the path.”
-Buddha

Yesterday was an exciting day in our family. Our youngest son, Matthew married his best friend. We are all so very proud. Matthew and new bride, Cristiana have known each other since preschool. They attended school field trips together. They were friends long before they started dating, they hung around together with the same group of friends, and experienced all of the stuff that teenagers do when they are together in a group.

But in High school, they started dating, and slowly some of the teenagers in their group faded away, and their relationship developed. They went off to college and figured out how to get along on their own, get up for class, and stay away from trouble. Cristiana graduated with a teaching degree and is gainfully employed in her field.

Matthew, in his sophomore year of college, decided that he wanted to commute to school. Kathy and I thanked him for the consideration, but we had planned to pay for his 4 years of post education, tuition, boarding expenses, and all.  He said it was not about the money, the college scene was not what he wanted – there were too many parties, and too many raucous events (he inherited this part of his being from his mother). All in all, there were too many distractions. He wanted to start working in sales and needed to be closer to home. He had a plan.

He graduated the top of his class with a marketing and communication degree, and is now one of the managers at Enterprise Rent-A-Car at Logan Airport, overseeing 200 employees and 11K automobiles.

(I suggest Enterprise to every parent that I speak to that has a son or daughter that is looking to start in the working world. They hire the largest number of college graduates in the nation each year and have the best sales training program anywhere. They teach their employees all of the skills needed for a successful career in nearly any field of business.)

Matthew decided to take advanced classes, take extra classes, and commute – he had a plan and was going to work for it.

Why? I believe it’s because he was … DRIVEN. He had a goal, had a plan, and was taking action to reach that goal. I am SUPER proud of him and his new wife, Cristiana!

But, you think, I hear you ask, “Carlos, what does that have to do with real estate, mortgages, law, and business?”

Everything!

“There are plenty of difficult obstacles in your path.
Don’t allow yourself to become one of them.”
-Ralph Marston

My son was on one road, and chose to change road he was on half way through his college career. He chose to follow a different path, he tried to make the right choices.

I hope that you are on the right road, and that you are having your best year EVER!  But, if you are like some business people, you may be stumbling, wandering from day to day, you may think that you need some help following a different path, to achieve better results, or you need a different course of action. Maybe you need to put a new system in place to achieve better results.

It’s not too late to start! You still have time to change your plan to get better results.  It’s not enough to have a desire to win – you need a plan. Stop chasing the newest shiny gimmick that comes your way (for now) and focus on what brings success, connecting with the people who know, like (even LOVE) and trust us.

I hope you choose to use my son’s story to inspire you and to maybe make changes in the path that you are on to be more successful!

If you need some to listen to your plan, or someone to give you some advice, I have shared my success plan with hundreds of professionals and would love to also do so with you, leave a reply below and we can schedule a time to meet.

And, know that you are loved!

Carlos

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“Monday Morning May 1, 2017, Are you very poor at forgetting?”

Happy May Day!

 

As you know, I like to start every week with some words of wisdom,
“Train your brain to see the good in everything.” -Paul Walker

I am writing this newsletter at the Stoughton House of Brews, enjoying some of their dark roast coffee and one of their amazing breakfast sandwiches.  I am meeting a real estate agent friend here who is in need of a little “one on one” training on social media (I can also help you, leave a reply below and we can meet for coffee, maybe here?). If you are ever in Stoughton square and looking for a great place for a coffee (or locally brewed beer, later in the day, of course :-)), you should not pass this great local business up!

Many of us may have heard of the importance of positivity, but few can really tell why it’s important.

 

So, it’s really important to think positive. But… how?

 

Thousands of more articles online teach us how to think positive in the most clichéd ways possible. You should cheer up, crack a smile, look on the bright side of life… blah, blah, blah…

 

Don’t worry! The tips you are going to see below are nothing like those. I hope to offer some practical and specific tips for you to start making REAL changes.

 

Start with decluttering your life

Get rid of all of the distraction, interruption and clutter that is keeping you from your ‘one thing”, whatever that may be. Getting rid of the clutter that goes on in our brains, and that occupies our thoughts. Maybe it’s a relationship issues or something out of your control. It’s critical to let go of the nagging thoughts and emotions, especially those that we can do nothing about, and even the ones that we can control (like emailing, texting, telephone calls, or spending the day on Facebook).

Instead of letting yourself get distracted by this clutter, set up a schedule to take care of these tasks. I have created a schedule template that I will send it to you, totally FREE if you leave me a message below asking me to do so.

 

Sit up straight! It’s more than etiquette

While one may think cultivation of positivity always requires conscious effort, in truth it doesn’t.

Sitting up straight may appear irrelevant to positivity, but a study reveals the association between posture and positive thoughts. The result shows that people are more likely to generate positive thoughts and recall positive memories when they are sitting up straight.

So, sit up straight right now! Sometimes tiny things in life all contribute to our well-being without us noticing.

 

Instead of news, read something uplifting in the morning

It is common to watch morning news reports to keep up to date on the latest news. While it is good not to block ourselves off the outside world, it is important to ask yourself – What is the news mostly about?

In a typical morning, you will see a lot of the same – car crash, terrorist attack, natural disaster. All sorts of disheartening incidents.

I am not trying to suggest a complete break from keeping up on current events, just that you devote part of your morning to something more uplifting in nature.

For example, you could start a Daily Confidence Programming habit. Instead of reading or watching the news, begin the day by reading a chapter of an empowering book. We can also go for our favorite spiritually boosting and inspirational materials. I prefer to start my morning with positive affirmations as my friend Michael Maher teaches.

 

List 3 things you’re grateful for every day

It is simple and easy to do. Try to list at least 3 things you are grateful for every day. In the end, we won’t realize how much it helps us. Researches reveal a multitude of benefits in expressing gratitude on a daily basis. Being grateful is associated with our well-being. It can also improve relationships and help with emotional maturity. Gratitude can simply promote happiness.

It’s true that we can always find dissatisfaction in life. Same to satisfaction. Half-filled and half-empty glass.

If it seems like there’s nothing to be thankful for in your life, go back to the basics. You are still alive, right? You are still living in this world of mystery and amazement. You still have lots to explore. There’s nothing to mourn on.

There are always angels and devils in our brains. While we are usually the devil’s advocate, try to stand on the angel’s side now.

 

Celebrate your small wins every day

One easy way to start cultivating our positivity is to write down our small wins on a daily basis. And research has reassured the potential benefits of doing so.

Progress is a lot more than just a step closer to success, as Amabile and Kramer suggest. In fact, if we properly record our progress, no matter how small it is, we instantly receive a confidence boost!

I write every task on a daily list and cross them off as I complete the tasks (I sometimes even add a task after it’s been completed to cross it off!)

So, even though we tend to remember negative events more than positive ones, it is important to practice mind over matter. Focus each and every day on being the best version of yourself, and remark on the progress and the small wins that you accomplish. Before too long, positivity will be a habit, and it’s an important one to have as someone that seeks out success!

If you have any additional positivity tips that you use in your life, I would love to hear them! Just leave me a reply below and tell me what you do to keep yourself looking on the bright side day after day.

 

And, know that you are LOVED!

 

Carlos

 

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Change happens when we take massive and specific action…

This might shock you, but complacency kills!

 

As you know, I like to start every week with some words of wisdom, and this weeks are:

 

“Change happens when we take massive and specific action. It rarely happens by easing our way into the process. Either risk it or we don’t. Either go 100% or 0%. Gradual and timid change will lead to drawback to our comfort zone. It’s nearly impossible to move forward without a committed and courageous leap.”

-Author unknown

 

I told a friend the other day that I don’t understand people who say they are having trouble staying motivated. I said something like “If you’re passionate about what you do, you’re going to be motivated. If you’re not, get out of where you’re at, find what you are passionate about, and get to it. Life is too short!”

 

Motivation is a Choice

Motivation is part of everything you work on. It’s a task to check off. You have to motivate yourself because you have to stay on target. If your goal is to eat well, then there are times when you’re going to want to have some pizza with friends, but it’ll be your job to say, “I’ve got bigger plans, and this pizza is not a part of them.”

 

I try to workout daily, usually with my wife Kathy, or with my friends Jeff, Paulo and Jason, and I try to eat healthy. But sometimes I would MUCH rather eat lobster mac and cheese and chocolate cake than another five ounces of steamed chicken breast and broccoli. But I have to remind myself that I like the place that my healthy lifestyle journey has taken me. After all, motivation is something one must consciously choose. And remember – complacency kills:

 

“Complacency is a sword of two edges. One edge kills hard earned successes while the other end stops future glories. Complacency is a murderer and a barrier!” — Israelmore Ayivor

 

How to Motivate Yourself:

  • Work towards those goals with a plan, not with a hope and a prayer
  • Have written reminders of your goal or target everywhere – make sure you see these notes throughout the day
  • Keep a small note (I use Evernote) with a list of reminders as to why this goal is important to you
  • Review your goal, your plan, and your reminders daily
  • If you’re in jeopardy of slipping, phone a friend (or you can always call me – I would love to help you stay on target and reach your goals)
  • Remember that discomfort is temporary, and at times can even be a good thing
  • And there’s the ever delightful “suck it up, buttercup” to remind yourself to stop complaining (which saps motivation like nothing else can)

 

It’s always YOUR job to motivate yourself. Not your boss. Not your significant other. Not mom or dad. Only you own that role. It’s YOUR job. It’s YOUR choice. You can’t pass this monkey off to anyone else.

 

Target – Plan – Reminders – Review – Repeat. Just like that. Got it? That’s all there is to it!

 

Know that you are loved!

 

Carlos

 

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“Change is hard, messy in the middle and gorgeous at the end.”

“Change is hard, messy in the middle and gorgeous at the end.”
-Robin Sharma

Change is hard. I know this for a fact, as I’m experiencing it right now!

Picture this…I’m sitting in my house right now instead of sitting in traffic like I’ve done for 37 years.

As you probably know from my online posts, Kathy and I moved from our Stoughton home of 33 years to Dorchester Lower Mills, just around the corner from the Vargas and Vargas office. Believe me, this change has not been easy all the time, but change never is – even when we know it is the right thing to do.

One of the upsides of our move has been that we now spend less time in traffic, and have more time together, more time to get regular exercise, and more time in the wonderful community of Dorchester.

Recently, Vargas and Vargas has also made some changes. We have updated our client management system and our website (you can now send us a TEXT to our agency 617-213-2820 and much more to come, stay tuned) to help customers and friends like you contact our trusted referral partners!

We’ve always had a partners page on our site, but we hope that this will be a resource for you and anyone you know that is looking for any of the following professionals:

  • Accountant
  • Attorney
  • Contractor
  • Electrician
  • Estate Planner
  • Financial Advisor
  • Home Inspector
  • Loan Officer
  • Plumber
  • Realtor®
  • And More!

(Send me a message and I can let you know how you be on our partner’s list)

And while you are visiting our new website, don’t forget to check out our blog. It is always being updated with insurance tips, helpful advice, and much more.

How to Start Recycling – We Can Help!
Auto Insurance Q&A: Borrowing the Car
Best and Worst Places to Store Your Wedding Rings
Building Permits for Residential Renovations

So what does our change of address have to do with making you more money?

Many professionals start their businesses filled with excitement and passion for their new venture, but quickly realize that building a brand is hard work! Once that realization sets in and business problems begin to surface, it is very easy to get disgruntled and lose your motivation for what you originally set out to accomplish.

In the beginning, your passion creates energy that keeps you moving forward, builds excitement for the next project, and helps overcome fears and obstacles. However, maintaining that passion can be difficult as time goes on, and you might find yourself in a “rut,” or longing to reconnect with the spark that once drove your business. Whether this longing resonates with you currently or you’re teetering back and forth on the fence of business growth, it’s imperative to implement 6 practices into your business to regain focus and reignite your flame! We’ll cover the first 3 this week, so stay tuned for next week’s insider to tie all 6 together!

1. Stay focused on your core business – There are a million money making ideas out there that can distract you from what your core business is all about. If you can’t draw a direct connection from a new loan or listing to your new venture, scrap it! It will only distract you from making money and growing your business.

2. Take inspiration from SUCCESSFUL professionals – Surround yourself with positive individuals who have achieved success and are passionate about what they do. They’ll motivate, excite and remind you of why you’re in business. The right individuals will build you up with a “can do” attitude, and offer you proven methods of achieving your goals.

3. Manage your time effectively – Unfortunately, if you don’t set aside time to do important tasks like following up with new clients and building referral relationships (making FROG calls), phone calls and emails can keep you busy all day long! Make sure that you schedule time in your day that’s committed to taking care of the fundamentals of business development which make you money and keep you excited! If you need assistance with time blocking, I can help!

And know that you are LOVED!

Carlos

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