“People sometimes talk about the power of first impressions, and believe me, there is truth to it.” – Ann Brashares
When a client starts the search for a real estate agent to help buy or sell a Massachusetts home, it is known that they will make their decision at least partially based on intuitions and gut feelings. Because of this, it is critical that you do everything in your power to ensure that you make a good first impression on your potential clients. Think about what kind of impact you are making with the following:
- Your ‘first point of contact’ with the client, often an advertisement or your website.
- Your office location and décor.
- Your personal wardrobe and presentation.
- Your attitude and interactions when you first meet someone.
- Your vehicle, especially if you are using it to transport buyers.
Take a minute to ask yourself, “What could I be doing to make a better first impression on my potential clients?” If you need help, ask a friend to give their unbiased opinion on how they feel about any and all of the items in the above list, and where they see the most room for improvement.
To continue improving your relationship with your clients, refer them to a great home insurance agent! Vargas and Vargas Insurance Agency will take care of all of your client’s home insurance needs, and we will keep you informed of every step along the way as you’re working toward closing day. To find out more about how we can help your clients, call us at 617-298-0655 and ask about why you should refer your clients to our agency.
