“Storytelling is the most powerful way to put ideas into the world today.”
– Robert McAfee Brown
Humans are born storytellers, and we do not relate to visual communication very well. Storytelling brings to life a scenario and makes an emotional connection, provoking feelings of ecstasy, sorrow, or peace, and captivating an audience. This is exactly what you need when it comes to your marketing strategy.
We all love a good story, especially when it catches our attention and draws us in. Stories have the power to captivate and increase our customer conversions and referrals from our customers. They also make your audience think of you as the local expert in your field, with the help of your satisfied clients.
Every good business has customers that have had such a wonderful experience doing business with us that they rave to their friends and family about their experience. We should capitalize on these satisfied customers to help promote our businesses. In order to best learn from these customers, you must listen to them.
Making sure that you have people, processes, and technology in place to put your customer first is critical. But none of it matters if you don’t activate it the right way. If you don’t act on feedback or show your customer that you and your company cares each and every day, you are missing out on a big opportunity!
My friend Peter Shankman says in his book Zombie Loyalists: Using Great Service to Create Rabid Fans that these are the customers that you should turn into Zombie Loyalists by getting them to share your story.
“You get the customers you want by being beyond awesome to the customers you have,”
-Peter Shankman.
According to Peter, “Zombie Loyalists” are fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing, and advertising without being asked, each and every time they interact with your business. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the same.
So…, are your satisfied customers telling your story?
Zombie Loyalists will disappoint you if you are looking for a science fiction horror story about blood-lusting zombies. Instead, this book is for anyone who is in customer service, sales management, and marketing. It will serve as a reminder of what customers – like you and me – deserve from the businesses we patronize.
Your business will see an increase in revenue if you begin taking care of your current clients and giving them an amazing experience every time they have an interaction with you and your company. Let them know your story and ask them to share their experience with their friends and family. Then you will be well on your way to creating your very own army of Zombie Loyalists!
Remember, I’m always here to help you and your clients win. It’s what I LOVE to do.
Carlos
