As you know, I like to start each week with a few words of wisdom.
This week’s quote is:
“The Internet is becoming the town square for the global village of tomorrow.” ~ Bill Gates
Last week, we chatted about working on wealth. This week, let’s switch gears a bit and talk about “traffic”.
When it comes to making money, whether it’s online and/or offline, there are three elements you must include in order to succeed:
- A product or service to sell
- A compelling website that moves a buyer to buy
- People visiting your site
That third step stumps most business owners.
When folks visit your website, that’s known as“traffic”. Driving traffic to websites is the topic written about, discussed, pontificated about, stressed about more than any other. Don’t stress about it! I’ve got you covered! I like to keep things simple and easy to understand. Here are some simple thoughts on how to push traffic to your website.
There are two types of traffic: free (or organic) traffic and paid traffic. Organic traffic simply means folks are visiting you with no “artificial” encouragement. And, yes, that “artificial” encouragement happens when you pay to drive the traffic to your site. Either way, organically or paid, you’ve managed to get your website’s image, profile, address in front of someone’s “eyeballs.” And those eyeballs lead to clicks; clicks lead to your website.
Let’s be realistic, everybody pays. It could be your time; it could be with advertising dollars. Sometimes, it’s both. Paying with your time means you’re creating engaging content that tracks on search engines. Paying with your time can also mean you’re personally engaging with folks online, and they’re interested to find you. Paying with your money, well, that’s Google ad-clicks, Facebook advertising, and other well-placed marketing activities.
In a nutshell you get traffic to your site when it’s paid or organic traffic. Nothing more. Nothing less.
In my next message, we will take a look at each type of traffic-engine and see how they work.
I will explain and demonstrate examples of ‘free traffic.’
Carlos
