Morning Motivation – Week of June 10

Carlos Vargas

I LOVE starting my week with positive words of wisdom. These words inspire me. I LOVE sharing the same words of wisdom with you for inspiration too! This week’s words of wisdom are:

“Setting goals is the first step in turning the invisible into the visible.”
~ Tony Robbins

Last week, I talked about setting up your “Number One” goal. An example of a goal could be focusing your marketing and sales efforts by understanding how to leverage your “One Number.”

Wait!
You may be asking, did he say “number one” or “one number?”
I said BOTH!

When I’m talking about a “number one” goal, it’s not the same as your top priority goal. For example, growing top line revenue is a primary goal.

What, then, is a ONE NUMBER goal?

The ONE NUMBER goal is a measurable numerical digit that you choose that relates to a desired outcome based on a list of goals that will grow your business.

Let’s get specific with using MY NUMBER ONE goal setting as an example:

The Goal:
I want to add to our list of referral partners.
Therefore, 5 is my ONE NUMBER goal. You choose the “by when” date.

Action Steps:
-I establish the number of calls I need to make to find new potential referral partners.
-I set out to make 30 calls weekly to prospective referral partners.
-I secure 1 to 3 new appointments with prospective referral partners.
In my experience, 3 appointments on average becomes 1 new referral partner.

Outcome:
I need a list of 150 referral partners to get 15 appointments to get 5 new referral partners .

The “ONE NUMBER” goal is 5 referral partners.

Next week: Goal vs Approach vs Effort!

About the Author

Carlos Vargas

Carlos Vargas

Carlos Vargas is the Founder and President of Vargas & Vargas Insurance Agency. He began his career in 1980 as a captive agent for a large national insurance company, but chose to become an independent insurance broker so he could offer clients better coverage options and more competitive products.


With 46 years of experience, Carlos believes strongly in the value of relationships and helping clients understand their insurance so they can make better decisions. In addition to leading the agency's vision and strategy, Carlos is deeply committed to community engagement and educating the public about insurance.


Outside of work, Carlos enjoys spending time with his wife, their sons and their families, and friends.

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