I LOVE starting my week with positive words of wisdom. This week’s are:
“Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.” ~ Mark Zuckerberg
Last week, I talked about the responsibility of small business owners. Facebook is a good example because it’s where many people spend their day (and nights) scrolling.
There are two primary features:
● Personal Profile (Get over the fact that we, as marketers, need to share with the world ourselves and our families, warts and all! People want to do business with you and not a sanitized version of you.
● Posts
Profile
- What is the One Job of your profile?
- What is the One Measurement of your profile?
Posts
- What is the One Job of a specific post?
- What is the One Measurement of a specific post?
There are of course a variety of post types. You could have a picture, a video and/or a story (includes a picture or a video). You can now add polls and all sorts of things.
But isn’t it easier to think about One Post at a time? A few thoughts:
- Gathering friends and followers is not the NUMBER ONE job of your profile.
- Gathering followers is not the job of EVERY post.
For example: A post may have the specific job of featuring a video about the newsletter topic you are writing about tomorrow. You may want to point people to your “link in the profile” where they can sign up to your newsletter.
- The post points to the profile.
- The profile has the link that points to the page.
- The job of the page is to get people to engage with us and sign up for our newsletter.
- The job of the newsletter welcome email is to set the stage for what’s to come and on and on.
The real beauty of One Number (and One Job, One Measurement, One Source) is the simplicity. It narrows our focus and aligns our efforts, making it easier to know you’re on the right path (or not).
That’s it for this series! I would LOVE to know what you think of my messages over these last few weeks. Send me an email or connect with me on social media.
