The Power of Testimonials for Massachusetts Businesses | Blog | Vargas & Vargas Insurance

Business owners know the power of marketing. After all, potential customers won’t patronize your business unless they know you exist, right? So many businesses nowadays focus on a plethora of different technological marketing techniques. While we won’t deny that it’s important to have a good website and a Facebook page, also make sure that you’re not neglecting other significant factors. One of the most overlooked portions of a business’s online presence has been around for hundreds (even thousands) of years – the testimonial.

You can have the best SEO, post on Facebook and Twitter, and everything else. In the end, though, there will always be people who wait to purchase from you until they receive a positive review or testimonial. This can be reading a review on Yelp or on your website , or even a recommendation from a friend or coworker. So how do you get these testimonials? Just ask!

Let your customers and clients know that you’re looking for reviews. Ask them to give their honest opinion of your business. If you’re looking for longer reviews, here are a list of questions adapted from Big Brand System that will help guide customers to write a review that will help others see the benefits of using your business:

  • What was your situation before you started buying from our business?
  • What problems does our business help you solve?
  • Did you have any hesitations about our business? If so, what was the truth behind your qualms?
  • Which of our products or services do you typically purchase?
  • What results do our products or services help you achieve?
  • What specific feature do you like most about what we do?
  • What are three other benefits of doing business with us?
  • Would you recommend us to others? If so, why?
  • Is there anything else you would like to add?

If your raving fans could answer just a few of these questions, you would have a review worthy of posting on your website and on social media. Send out a bulk email to your client list asking for a review with this list of questions attached, and you are sure to get a few glowing responses that will help others realize that they are missing out if they aren’t using your business.

If you want to focus on more than just a website-based review system, you can also direct your fans to post reviews of you on external sites, including Facebook, Yelp, Google, and more. Also see if there are any review sites specific to your industry – like Expedia and Trip Advisor for travel and tourism businesses.

To encourage your customers to review your business, consider offering some sort of a reward to customers that give you a testimonial. Enter them into a drawing for a new gadget or a vacation, or give them a coupon to use the next time that they use your business. Just remember – the better the offer, the more reviews you will likely receive.

If this blog has inspired you, consider showing your appreciation by leaving a review for Vargas and Vargas Insurance Agency on Facebook or on Yelp ! And make sure that you consider calling our agency at 617-298-0655 the next time you need a Massachusetts business insurance quote.

By carlos vargas November 21, 2025
If someone hits your car and drives off, it’s called a hit and run . Imagine leaving the grocery store to find your bumper smashed with no note or witnesses. It’s not just the damage that’s frustrating; it’s the uncertainty about what to do next. Why Are Hit & Runs Confusing? Many drivers aren't sure what to do because we aren’t often taught how insurance works for these situations. But the more you know, the more protected you’ll be. At Vargas & Vargas Insurance , we guide drivers through hit and run claims, breaking down the process in simple terms. Key Questions Answered: What is a hit & run under Massachusetts law? What auto insurance helps in this situation? Will your premium go up? What immediate steps should you take? What Is a "Hit & Run"? A "hit and run" involves another driver damaging your car or injuring you and leaving without giving their info. It could happen in a parking lot, on the street, or even at home. Massachusetts law requires you to report it and file a claim. Coverage That Helps in a Hit & Run Your auto policy can help—if you have the right coverage. Uninsured Motorist Coverage (UM/UIM): Essential for covering injuries to you or passengers. Collision Coverage: Covers car damage but requires you to pay the deductible. Note: Massachusetts is a no-fault state , needing collision and/or UM coverage for protection. Will Your Insurance Rates Rise? It depends. If considered a not-at-fault accident, rates might not increase. However, lack of a police report or a history of claims might affect rates. Reporting it properly is crucial. What Actions Should You Take? Call the police immediately to file a report. Take photos of all damage and surroundings. Seek witnesses or security camera footage. Contact your insurance agent for advice on filing a claim. Keep all records , like police reports and photos. The Bottom Line You can't control reckless drivers, but you can control your preparedness. Here's what you need to know: Have collision and uninsured motorist coverage for protection. A police report is essential. Your agent is your best ally for making claim decisions.  If you’ve returned to your car to find damage without a note, you know the stress. Now you know the steps to take and the protections you need. At Vargas & Vargas Insurance , we’re here to make this simple and stress-free. Unsure if your policy protects you from a hit & run? Call us at 617-298-0655 . Let’s ensure you’re covered before it happens.
By carlos vargas November 21, 2025
In this post, we'll guide you through what happens when someone is injured on your property, how personal liability insurance can provide protection, and the steps you should take immediately if an accident occurs. By the end, you'll understand common scenarios that trigger personal liability coverage, what's included (and not included) in a standard policy, how claims are managed, and practical tips to protect yourself both before and after an accident. Understanding Personal Liability Insurance Personal liability insurance is designed to protect you financially if you are found legally responsible for someone’s injury or damage to their property. Typically, this coverage is part of your homeowners or renters insurance policy. If an incident occurs on your property and you’re held responsible, your personal liability insurance can help cover: Medical expenses for the injured person. Legal defense costs if you’re sued. Settlement or judgment amounts awarded to the injured party. Without this coverage, you could face out-of-pocket expenses which could amount to thousands or even hundreds of thousands of dollars, depending on the situation. Common Injury Scenarios on Your Property Personal liability coverage may be applicable in situations like: A guest slipping on an icy walkway. A child falling off a swing in your backyard. A delivery driver tripping over a loose step. A neighbor’s fence being damaged by a tree falling from your yard.  Accidents can happen even if precautions are taken, and unfortunately, being "careful" doesn't automatically shield you from legal or medical bills. What’s Not Covered It's crucial to understand that personal liability insurance doesn't cover everything. Most policies exclude: Injuries to you or household members. Intentional acts causing harm. Certain high-risk situations, such as injuries from business activities conducted at home (unless you have separate business liability coverage). Understanding these exclusions can prevent surprises and the frustrations often accompanying a denied claim. What Happens After an Injury on Your Property If someone is injured on your property: Get medical help immediately — the priority should be the person’s safety and well-being. Document the incident — take photos, collect witness statements, and record all details. Notify your insurance company — report the incident promptly, even if unsure whether the injured party will make a claim. Avoid admitting fault — stick to the facts when speaking with the injured person and your insurer. Once a claim is filed, your insurance company will: Investigate the incident. Determine whether your policy covers the claim. Handle negotiations, settlements, or defense in court if necessary. How to Protect Yourself Before an Accident Happens While insurance covers the unexpected, prevention is better than reaction. Reduce your risk by: Keeping walkways clear of ice, snow, and clutter. Repairing loose steps, handrails, and flooring. Properly maintaining landscaping and trees. Providing adequate lighting for entrances and pathways. Regular maintenance not only keeps your property safe but shows responsible behavior if a claim is filed. The Role of Your Insurance Broker An experienced insurance broker can help you: Review your policy to ensure adequate liability coverage limits. Clarify exclusions so you understand what's not covered. Guide you through the claims process if an injury occurs. Suggest umbrella insurance for additional liability protection beyond your standard policy limits. Having a broker means you aren't navigating these situations alone — you'll have someone familiar with your policy advocating for you. The Bottom Line Accidents can occur anywhere to anyone at any time. If someone gets hurt on your property, personal liability insurance can safeguard your finances, cover legal costs, and help manage the situation professionally. The key is understanding how your coverage works before you need it. This involves knowing your policy limits, understanding exclusions, and ensuring you have sufficient protection in place. Additional Resources: Insurance Information Institute – Understanding Liability Coverage NAIC – Consumer’s Guide to Home Insurance