What is a Cash Mob?
It might sound slightly ominous, but we assure you, it’s not. It’s simply an organized event to encourage people to spend some small amount at a specific business at a certain time – and the aim is to support locally owned businesses’.
The spirit behind a Cash Mob is to push a lot of revenue into local businesses, who may not be well-known, at one time. It is not to overwhelm them – which is why you can show up anytime on a designated date and say you’re a part of the ‘mob.’ The last thing we want to do, as consumers, is truly mob a store or restaurant to the point of the owner not being able to run it effectively.
We think it’s important to spend money at local businesses in our neighborhood. When you spend $100 at a locally owned business, $73 stays local, versus, when you spend $100 at a non-locally owned business, only $43 stays local. Spending money in our neighborhoods keeps that money in your neighborhoods!